About Us
LIFERICH Inc. is a dynamic platform company founded in 2014. We offer comprehensive services that drive the success of multiple brands across various industries. From strategic investments to marketing, PR, and operational support, we empower businesses to achieve long-term success.
Our CEO, Peter Lee, brings over 25 years of experience in private equity and brand management, having launched and grown global brands like Canada Goose, Vibram, Brooks Running, La Maison du Chocolat, and Vans in Korea. With our extensive network and proven expertise, Liferich consistently partners with innovative companies to bring world-class products to the Korean market.
Team.
LIFERICH, a distinguished team of individuals with diverse and profound experiences collaborates to craft exceptional solutions.
Peter Lee.
Responsibilities
CEO
Overseeing brand development focusing on long-term growth
Leading marketing initiatives
Managing sales operations & revenue growth
Supervise operational strategies
Interact with other leadership executives
Peter Lee.
Experience
15 years of asset & investment management in the U.S. and Canada
Brand manager of Baume & Mercier, Richemont Korea
Exclusive distributor for Canada Goose in Korea
Expanded partnerships such as Toms, Vibram, and Brooks Running in Korea
Head of Vans Korea (VF)
Current CEO of MISO P&C
Current General Manager of LATITUDE Korea
Major Achievements
Built a solid reputation as a dynamic and professional force in the brand industry
Established strong market footholds for globally renowned brands
Successful transition from a private equity & asset management background to retail leadership
Successful distributor of Canada Goose, Vibram, Brooks Running, and 10+ other brands
Experience in both strong growth and also in risk managements in challenges
Myunjung Kim.
Responsibilities
Marketing Specialist
Develop brand marketing strategies
Handling media & Public relations
Build up communication strategies and product launch
Talent & Influencer strategy for endorsement & local events
Organize events to foster client engagement & sales
Experience
2022 – LIFERICH
2011 – 2021 Richemont Korea Ltd. / Jaeger-LeCoultre
2004 – 2011 Euro Trading Co, Ltd. / Montblanc & La Prairie
2003 – 2004 BR Shipping Co, Ltd.
Major Achievements
18 years of expertise in luxury brand marketing driving brand growth and positioning
Elevated a remarkable brand awareness growth of Jaeger-LeCoultre in Korea
Media Share of Voice (SOV) expansion achieving 50% reach
Substantial Growth in online traffic after the KR website launch
Successful local celebrity endorsement campaigns
Spearheaded high-profile events of Jaeger-LeCoultre & Montblanc
Richard Yoon.
Responsibilities
Branding & Space Design
Space Planning / Space Branding
Content Planning / Concept Design
Experience
2023 – LIFERICH
2013 – 2023 Spacedex
2002 – 2012 Indexpartners
Major Achievements
Samsung Daegu Creative Campus
Samsung chungdam Square
63 building
LCT busan
Ferrum Tower
lavieestbell CC
Bayside Golf Club
Club Mow CC
Ferrum CC
Seoyoung Lee.
Key Responsibilities
Creative
Brand Strategy and Branding / Brand Identity Design
Graphic Design / Editoral Design / Contents Design
Experience
2023 - LIFERICH
2020 - 2023 OPEN
2018 - 2020 KOTRA
2017 - 2018 SEMI
2016 - 2017 601BISANG
Major Achievements
2023 MISOP&C Branding & Contents Design
2022 Fine Dining SUTIMOON Planning and Design
2021 Fine Dining DRESDEN GREEN Planning and Design
2021 Fine Dining ILPAN Planning and Design
2020 Dubai Expo Korea Exhibition Planning
2018 KOTRA National Intelligence Data Editorial Design
2018 InvestKOREA Week Exhibition Design
2018 Media Art Exhibition, Renoir Exhibition Design
2018 SEMICON KOREA Exhibition Design
2017 ksfc Branding (한국증권금융)
Eomji Choi.
Responsibilities
Digital marketing
Comprehensive online marketing strategy development
Management of brand websites and communication channels, including content strategy
SEO/SEM Optimization
Market & trend monitoring
Data analytics & Reporting
Experience
2024 - LIFERICH
2015 - 2023 1089 Media
2012 - 2015 Conex Solution [TOMS]
2012 LG Electronics R&D center
Major Achievements
Executed and optimized media campaigns on NAVER, Kakao, Google, and Meta.
Derived insights by analyzing diverse markets - fashion, travel, beauty, and athleisure.
Lululemon: Achieved 600% sales growth in 2022 vs 2019, recognized as a case study by Google APAC.
Worked with global agencies for Dyson, Adidas, and L'OREAL Korea on local branding and campaign strategies.
Managed TOMS Korea's online store, overseeing operations and onboarding to expand sales channels.